THIS WILL DESTROY YOU: “The Mighty Rio Grande” Heard In Verizon Wireless Super Bowl Commercial As Part Of “The Team That Wouldn’t Be Here” Campaign; Share To Help Raise $1.5M For First Responder Support

Photo by Veronika Reinert

The track “The Mighty Rio Grande” from THIS WILL DESTROY YOU’s self-titled full-length was used during the 2019 Super Bowl this weekend as the soundtrack for a Verizon Wireless commercial featuring Los Angeles Chargers coach Anthony Lynn visiting first responders who saved his life after an auto accident. The commercial serves as part of Verizon’s “The Team That Wouldn’t Be Here” campaign.

Writes Adage.com, “The company’s Super Bowl ad was part of a broader effort that included a dozen spots in which eleven NFL players and one NFL coach reunite with the rescue workers who helped save their lives. The spots, collectively dubbed ‘The Team That Wouldn’t Be Here,’ were directed by Peter Berg (Friday Night Lights, Very Bad Things) and were first released nearly two weeks ago, with the exception of [Sunday’s] ad, which debuted during the Big Game and focused on Los Angeles Chargers head coach Anthony Lynn.”

Verizon will be donating up to $1.5 million to the Gary Sinise Foundation’s First Responder Outreach program, which benefits first responders and their families by building custom smart homes for responders severely injured in the line of duty. Verizon will donate $1 for every social share of the THIS WILL DESTROY YOU spot on Twitter and Facebook with the hashtag #allourthanks through February 8th.

View / share the spot at: youtube.com/watch?v=8SKJVV0e9Ek

 

Originally issued in 2008, This Will Destroy You was produced by Grammy-winning producer/engineer/mixer John Congleton (Blondie, Marilyn Manson, Bono etc.) at a studio in Spicewood, Texas owned by country music icon Willie Nelson. Critically lauded by fans and critics alike, Rock Sound awarded it the fifth best album of the year, Drowned In Sound called it, “a true classic of its kind,” while Punknews hailed an, “engaging,” and, “stunning,” output. Dark Operative released a special tenth anniversary edition of This Will Destroy You featuring the bonus track “Language Of Memory” last year.

Stream THIS WILL DESTROY YOU’s self-titled full-length at Spotify at THIS LOCATION. For physical orders go to THIS LOCATION.

Since 2002, THIS WILL DESTROY YOU have been touring consistently and releasing numerous releases, some of which have gone through thirty-one pressings. Most recently, the band released their new LP New Others Part One in September of 2018 and quickly followed it up a month later with a second, secret LP entitled New Others Part Two and embarked on yet another full US tour headlining 1000 capacity rooms in all major markets. Along with their more grass roots approach to creating awareness of their band via heavy touring and numerous quality releases, the band has appeared in films like Moneyball, Room, Foxcatcher and World War Z, plus on television events like The Oscars, Super Bowl, NHL Stanley Cup Finals, World Series, NBA Finals, The Golden Globes and more.

Stream New Others Part One and Two in their collective entireties at THIS LOCATION. Both releases available on CD, LP and digitally. For physical orders, visit the Dark Operative store HERE. For digital orders, go to the Dark Operative Bandcamp page HERE.

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