VREID Unveils “The Reap” Video Via Metal Injection

Today mega metal video gateway Metal Injection delivers “The Reap,” the brand new video offering from Norwegian black ‘n’ roll overlords VREID. The tune comes from the band’s forthcoming new full-length, Welcome Farewell. Appropriately dubbed “energetic, infectious, virulently catchy, and furiously, belligerently aggressive,” in an early review by No Clean Singing, Welcome Farewell was recorded at bassist Hváll’s own Studio 1184 and is set for North American release via Indie Recordings March 5, 2013.

Noted Hvall upon seeing the video clip for the first time: “I just got to view the final version of our music video for ‘The Reap.’ The result is fantastic! I love it! It defines the lyrics and is like a prolonging of the artwork on the album. When we started to work together for the video, I hoped that they would catch the essence of the song. They have gone beyond that, and created something genuine and unique.”

Produced by Einar Loftesnes and animated by Kim Holm, who also crafted the record’s striking cover art, view “The Reap” in all its blood-splattered glory:

Additionally, you can still sample “The Way Of The Serpent” HERE.

Formed in 2004 following the demise of ”Sognametal” legends Windir and described by Metal Hammer UK as a “unique time-travel in metal,” VREID seamlessly merge the prime tenets of ’70s rock, ’80s classic metal and Norwegian black metal into a difficult-to-pinpoint, expertly arranged sound implosion. Notorious for their well-researched, historically-inspired lyrics, the band’s third and fourth offerings, I Krig and Milorg, were both concept albums based around the liberation work in Norway during World War II. Liberation was also the keyword on VREID‘s last offering, V, but placed in a broader historical/philosophic perspective. The lyrics on Welcome Farewell describe a lifecycle through a series of short stories, seen from an existential point of view and, inspired by Hváll’s own local community with its nature, architecture and historical artists such as Arne Garborg and Otto Valstad, are more personal than ever before.