photo by Jaron Loggins
TODAY IS THE DAY is currently touring across the county and back in support of their fourteenth LP, Never Give In.
Beginning in Ithaca, New York today, Wednesday, November 12th, the Never Give In Tour 2025 sees the band playing a string of headlining shows, including four dates with Lo Pan, as they tour westward to support Primitive Man from December 1st through 12th. TODAY IS THE DAY will then headline another run of shows on their way back to the East Coast, including a show with Eyehategod, the tour ending in Brooklyn, New York on December 21st.
TODAY IS THE DAY Never Give In Tour 2025:
11/12/2025 Angry Mom’s – Ithaca, NY
11/13/2025 Afterlife – Akron, OH
11/14/2025 Al’s Bar – Lexington, KY
11/15/2025 Cosmo Joe’s Atomic Lounge – Dayton, OH
11/16/2025 Damsel Brew Pub – Evansville, IN w/ Lo Pan
11/17/2025 Green Beacon Gallery – Greensburg, PA w/ Lo Pan
11/18/2025 Live Wire – Chicago, IL w/ Lo Pan
11/19/2025 The Sanctuary – Detroit, MI w/ Lo Pan
11/20/2025 Black Circle – Indianapolis, IN
11/21/2025 Bonus Pints – Logansport, IA
11/22/2025 Witches Brew – Lincoln, NE
11/23/2025 Club David – Sioux Falls, ND
11/25/2025 Thrash Zone – Cheyenne, WY
11/26/2025 Ace’s High – Salt Lake City, UT
11/28/2025 Rampart Skate Park – Arcada, CA
12/01/2025 Lodge Room – Los Angeles, CA w/ Primitive Man, Otay:Onii, Guiltless
12/02/2025 Brick By Brick – San Diego, CA w/ Primitive Man, Otay:Onii, Guiltless
12/03/2025 House Of Blues – Anaheim, CA w/ Primitive Man, Otay:Onii, Guiltless
12/04/2025 The Rebel Lounge – Phoenix, AZ w/ Primitive Man, Otay:Onii, Guiltless
12/05/2025 Launchpad – Albuquerque, NM w/ Primitive Man, Otay:Onii, Guiltless
12/06/2025 Kirby’s – Wichita, KS
12/07/2025 The Record Bar – Kansas City, MO w/ Primitive Man, God is War
12/08/2025 Club Dada – Dallas, TX w/ Primitive Man, Buffalo Nichols, God is War
12/09/2025 Empire Control Room – Austin, TX w/ Primitive Man, Buffalo Nichols, God is War
12/10/2025 Gasa Gasa – New Orleans, LA w/ Primitive Man, Buffalo Nichols, God is War
12/11/2025 Alabama Music Box – Mobile, AL
12/12/2025 The Conduit – Orlando, FL w/ Primitive Man, Buffalo Nichols, God is War
12/13/2025 Deviant Libation – Tampa, FL
12/14/2025 529 Club – Atlanta, GA
12/15/2025 Grantski’s Records – Augusta, GA w/ Eyehategod
12/17/2025 Ground Zero – Spartanburg, SC
12/18/2025 Chapel Of Bones – Raleigh, NC
12/19/2025 Capital City – Harrisburg, PA
12/21/2025 Gold Sounds – Brooklyn, NY
With Never Give In, TODAY IS THE DAY closes a more than five-year gap since their acclaimed No Good To Anyone LP, which was released on BMG in early 2020, just as the COVID-19 pandemic was ravaging the globe. No Good To Anyone is the first of a two-part concept album series, manifesting all the loathing, despair, despondency, and resentment for the current state of the world. These songs merge elements of many eras and lineups of the band’s wide lineage while infusing elements never previously heard in TODAY IS THE DAY’s music, as cinematic and psychedelic motifs shroud the hard-driving metallic core of these ten immersive songs. Dismal and dystopian themes fuel the downtrodden, now antagonistic toward the powers that be, trudging through the quagmire of life in hopes of a triumphant outcome.
Never Give In was written by Steve Austin who handles guitar, vocals, electronics, and Moog Sub37, with touring members Colin Frecknall on drums/percussion and Tom Jack on bass. Several guests are also featured on several tracks. “Psychic Wound” sees Aaron Polk performing drums, and “Secret Police” sees Mac Gollehon (live/session brass for David Bowie, Onyx, Blondie, Héctor Lavoe) performing trumpet and trombone, and David Brenner (Gridfailure) supplying synth and background vocals, in addition to creating the video for the song. The album was recorded, mixed, mastered, and completed with artwork/art direction and videos all by Steve Austin at Austin Enterprise Recording & Mastering in Orland, Maine.
Never Give In is streaming everywhere and is available on LP, CD through SuperNova Records’ webshop HERE and Bandcamp where videos for “Never Give In,” “Secret Police,” and “Pain And Frustration” are playing HERE.
The sister album to Never Give In will be released in the first half of 2026. Austin will also unveil the first official music from his upcoming debut country project in the days ahead.
“Largely inspired by the desperation and despair he felt during the pandemic, as well as the contempt and mistrust he developed for politicians, the media and anyone who tried to get too close to him during that time, Never Give In is a sprawling, disoriented cry for help and—paradoxically—an unnerving purge of the poisons that drove Austin to the edge of the abyss.” – Decibel Magazine
“Now fully independent, TODAY IS THE DAY are a liberated force, drunk on possibilities and beholden only to their leader’s reliably warped and wayward approach to getting this stuff down on tape.” – Blabbermouth
“…finds the band sounding as towering and shapeshifting as ever.” – BrooklynVegan
“When it comes to Steven Austin’s demented little band, TODAY IS THE DAY, expect the unexpected… It is safe to say Austin has secured his place alongside artists like Melvins and Swans, who procure heaviness in their own likeness rather than being dictated by the hallowed halls of heavy metal. The complex emotional disturbances depicted on the album are more heavy mental.” – No Clean Singing
“…I’m but a witness to the storytelling of someone who’s not afraid to share his experiences in all their glories and ugliness, and the fact that we have yet more TODAY IS THE DAY, given all that Austin’s had to endure, between loss, homelessness, and car crashes, is to be celebrated. It takes guts to paint an honest picture, and no one is as unflinching at it as Steve Austin.” – Angry Metal Guy
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