photo by Jaron Loggins
“…surreal, nightmarish…” – Metal Injection
Metal Injection is hosting the worldwide video premiere of “Secret Police,” the new single from TODAY IS THE DAY, as the band prepares to unveil its fourteenth official studio LP, Never Give In, nearing October 3rd release on founder Steve Austin’s own SuperNova Records.
Never Give In marks the first chapter of a two-part concept, conceived and created as one massive body of music and then methodically orchestrated into two albums. These songs merge elements of many eras and lineups of the band’s wide lineage while infusing elements never previously heard in TODAY IS THE DAY’s music, as cinematic and psychedelic motifs shroud the hard-driving metallic core of these ten immersive songs. Dismal and dystopian themes fuel the downtrodden, now antagonistic toward the powers that be, trudging through the quagmire of life in hopes of a triumphant outcome.
Never Give In was written by Steve Austin who handles guitar, vocals, electronics, and Moog Sub37, with touring members Colin Frecknall on drums/percussion and Tom Jack on bass. Several guests are also featured on several tracks. “Psychic Wound” sees Aaron Polk performing drums, and “Secret Police” sees Mac Gollehon (live/session brass for David Bowie, Onyx, Blondie, Héctor Lavoe) performing trumpet and trombone, and David Brenner (Gridfailure) supplying synth and background vocals, in addition to creating the video for the song. The album was recorded, mixed, mastered, and completed with artwork/art direction and videos all by Steve Austin at Austin Enterprise Recording & Mastering in Orland, Maine.
With “Secret Police,” Austin states, “‘Secret Police’ is when you have nothing to believe in, nothing left to give, pain from hunger, and realizing that everything you’ve been told is a lie. Living day-to-day and just hoping things will change. ‘The Machine is out of control.’ It was an honor having Mac Gollehon, who has played with David Bowie and thousands of others, on trumpet/trombone, and my brother Dave Brenner of Gridfailure on additional vocals and keys.”
On the song’s video, he continues, “A lot of the live footage for the video was shot by my son, Hank Austin, during our 2025 Summer Tour with Bunuel. Dave Brenner’s psychedelic, nightmarish, dreamlike style of editing fits perfectly with the song. I’m psyched to share it with everybody!”
Metal Injection writes, “Visionary noise/metal pioneers TODAY IS THE DAY have shared their harrowing new single, ‘Secret Police,’ alongside a surreal, nightmarish video…”
Subject yourself to TODAY IS THE DAY’s intense “Secret Police” video at Metal Injection RIGHT HERE.
Never Give In will be released on October 3rd, pressed on LP, CD, and digitally through SuperNova Records. Preorders can be found at the label webshop HERE and Bandcamp where the video for the title track is playing HERE.
Additional videos from the album will be disseminated shortly. The sister album to Never Give In will be released in the first half of 2026. Additionally, Steve Austin supplies guitar and vocals to five of the fifteen songs on Gridfailure’s Sixth Mass-Extinction Skulduggery III album which arrives October 3rd, the same day as Never Give In. Austin will also soon be unveiling the first official music from his upcoming debut country album.
TODAY IS THE DAY has today been announced as one of the bands on Primitive Man’s upcoming American Observance Tour MMXXV, joining the tour from December 1st through 12th across the Western US. Tickets are on sale HERE. Additional dates surrounding the trek and additional tour dates for this year and early 2026 are to be expected.
TODAY IS THE DAY w/ Primitive Man, Otay:Onii, Guiltless:
12/01/2025 Lodge Room – Los Angeles, CA
12/02/2025 Brick By Brick – San Diego, CA
12/03/2025 House Of Blues (Parish) – Anaheim, CA
12/04/2025 The Rebel Lounge – Phoenix, AZ
12/05/2025 Launchpad – Albuquerque, NM
w/ Primitive Man, God is War:
12/07/2025 The Record Bar – Kansas City, MO
w/ Primitive Man, Buffalo Nichols, God is War:
12/08/2025 Club Dada – Dallas, TX
12/09/2025 Empire Control Room – Austin, TX
12/10/2025 Gasa Gasa – New Orleans, LA
12/12/2025 The Conduit – Orlando, FL
With Never Give In, iconic, long-running visionary metal outfit TODAY IS THE DAY closes a more than five-year gap since their acclaimed No Good To Anyone LP, which was released on BMG in early 2020, just as the COVID-19 pandemic was ravaging the globe. Amid widespread praise from fans and critics around the globe, the album saw the outfit embark on a nationwide tour through over three-dozen cities. New York City shut down just days after TITD’s set there, with cities around the country following each day. By the time the band hit the Southwest, the entire country was going into lockdown, and the band was forced to simply turn back and traverse the country back to the East Coast mid-tour.
Like many during the dark, early months of the pandemic, founder Steve Austin went through dismal and trying times, and after months of socio-political chaos, seclusion, and bleakness of the times, he had fallen into a slump of depression from which he knew he must emerge. He resurrected his label SuperNova Records and reclaimed the band’s entire back-catalog issued through the likes of Amphetamine Reptile Records, Relapse Records, Blackmarket Activities, Southern Lord Recordings, The End Records, and BMG, and re-released them digitally through the label’s deal with The Orchard/Sony. The label also began reissuing the entire TODAY IS THE DAY catalog on vinyl and announcing new label releases from the likes of Woorms and Gridfailure.
However, something even more retaliatory was brewing; a massive two-part concept album manifesting all the loathing, despair, despondency, and resentment for the current state of the world, which now begins to make itself known to the burning planet, with Never Give In.
“As long as I have love in my heart, I’m your worst enemy.” – Steve Austin
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